Every retailer speaks a different language.
Blipe translates all of them.
Blipe parses orders and sellout reports from any wholesaler — any format, any template — and turns them into one structured source of truth your business can actually use: reporting, ERP ingestion, forecasting, anything.
Reads formats from major EU retailers · writes straight into your ERP
Your data starts as chaos
Every retailer sends orders and sellout reports in its own format — Zalando’s .xlsx grids, Astratex’s PDF purchase orders, CSV feeds, EDI, vendor portals like Amazon Vendor Central. Different columns, SKU codes, size grids, languages. Multiply that across every account and sub-account, and a single brand ends up reconciling dozens of formats by hand, forever.
distinct template formats live across ~100 clients at a single mid-size wholesale brand
accounts per brand, each multiplying into sub-accounts — Amazon alone runs ~20 delivery locations across Europe
the translation work repeats on every order and every reorder, indefinitely
That translation work is still done by hand today. It doesn’t scale — and it’s exactly where errors creep in: wrong prices, wrong quantities, mismatched SKUs, before they ever reach the ERP.
One structured core. Any format in, any format out.
Any file, any layout
Xlsx grids, PDF purchase orders, CSVs, EDI feeds, vendor back-office payloads — Blipe takes whatever a retailer actually sends.
Template & taxonomy recognition
Blipe identifies the retailer's layout, maps their field names to yours, and translates their SKUs, sizes, colours and seasons into your brand's own taxonomy.
One structured Data Core
Normalised, relational, immutable — orders, order lines, products, retailers and taxonomy maps, with original raw files kept safe alongside.
Use it however you need
A corrected file back to the retailer, a clean ERP upload, reporting and forecasting, or an open API into anything else.
The taxonomy map compounds: every retailer you onboard adds to it, so translation gets faster and more accurate over time — and it becomes the hardest part of Blipe for anyone else to replicate.
One structured source of truth, used any way you need
Corrected buyer file
Get the file back in the retailer's own format, errors fixed and ready to send.
ERP ingestion
Push straight into NetSuite, Dynamics 365 or Odoo, or export a clean .xlsx / .csv — no manual re-keying.
Reporting & forecasting
Sell-in and sell-through by retailer, season and style, without touching a spreadsheet.
Any integration
An open API into your warehouse, BI tool or 3PL. If it needs structured order data, Blipe can feed it.
Nothing gets lost, nothing gets guessed
Original files kept, securely
Every raw file — xlsx, PDF, EDI, CSV — is retained alongside the structured record, held securely, so you can always trace a number back to its source.
One immutable record per order
Once structured, the canonical order isn't silently overwritten. Corrections are tracked, not lost.
Your taxonomy, not a black box
Blipe maps into your own SKU, size and season structure — nothing translates into a system you don't recognise.
Bring us your messiest retailer file
Tell us which retailer, wholesaler or platform is causing the most pain today. We’ll show you what Blipe does with it.